Resume
Ozman Trad
Rancho Cucamonga, CA 91730 | 909.614.3215
ozman.trad@yahoo.com | Testimonials | Portfolio | LinkedIn
Summary:
· Graphic Design Expertise | Visual Communication Design & Development | Content Creation
· Achieves client satisfaction, drives high engagement rates and creates positive brand awareness by designing intuitive, engaging, & brand-consistent graphic design content. Leverages expertise in marketing, graphics, and digital/print production to lead successful and award-winning campaigns; presents well-developed and strategic creative solutions for multiple clients across diverse industries. Manages high-profile projects cohesively in a team environment within tight deadlines.
· Social Media & Content Creation
· Video Content Creation & Production
· Digital & Print Advertisement
· Brand Presentation Prototype Design
· Prototype Design Presentation
· Brand Awareness Creation
· Hi-Resolution Image Manipulation & Retouching
Technical Experience:
· Digital – Front end Web Design, Email Marketing, Social Media Marketing, Digital Banners with animation
· Video – Design, Concept, Execution, Graphics, Typography, Sound, Music, Effects, Editing, Production.
· Print – Advertising Concepts & Design, Brochure Design, Logo Design, Poster Design, Packaging Design, Business Card Design, Stationery Package Design, Presentation Folder Design, Billboard Design, Theater Ad Slide Design, Trade Show Signage & Booth Design, Decal Design, T-shirt Design, Vehicle Wrap Design, and Typography.
· Software – Adobe Creative Cloud Suite: Adobe Photoshop, Adobe Lightroom, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe Dreamweaver, Adobe Acrobat Pro. Microsoft Word, Microsoft Excel, Microsoft PowerPoint
Awards:
Judges Award Addy/Inland Ad Club Addy Awards | Gold Addy/Inland Ad Club Addy Awards | Silver Addy/District 15 Addy Awards | 3 Silver & 4 Bronze Awards/Inland Ad Club Addy | Excellence in Two-Dimensional Graphic Design Award; Chaffey College, Rancho Cucamonga
Education:
Focus: Studio Arts, 2-Dimensional Design, Photography, and Illustration: Chaffey College (4 Years), Rancho Cucamonga, CA
Professional Experience:
Westin Automotive, Superwinch, Westin Public Safety/Graphic Designer 01/2018 – 01/2023
· Designed digital & print advertising, brochures, vehicle wraps, and tradeshow booths. Conducted web design, image retouching & manipulation, video production & editing, social media content creation, and copywriting for the 3 companies.
· Created impactful, concise, and articulate marketing material by updating existing designs to reflect current trends and typography with minimal body copy; leveraged marketing expertise to accentuate the material.
· Developed key artwork and booth designs for the annual SEMA shows, such as implement design & typography for new product catalogs, collateral layouts, vehicle wraps, vehicle signage, floor graphics, oversized booth panels and image retouching & manipulation under tight deadlines.
· Improved sales by designing an engaging 20-page new product brochure, which resulted with increased printing run to fulfill sales team demand.
· Developed catalogs, websites and supporting marketing collateral for Interior and exterior after-market upgrades to police and emergency vehicles, consisting of prisoner partitions, door guards, push bumpers, prisoner seats, electronical boxes, and partitions.
· Created the end-to-end key and supplemental artwork for a successful campaign for the annual Surf and Turf event, including logos, branding, email broadcasts, collateral material, signage, and apparel.
· Conducted image manipulation & retouching on products without labeling to create a realistic finished product images.
· Conceptualized and designed engaging and brand consistent headlines, images, and layouts for quarterly consumer sales promotion.
Ozman Trad/Freelance Graphic Designer 10/2016 – 01/2018 & 11/2004 – 10/2012
· Achieved expansion goals for various clients by designing and creating brand logos, brochures, and other graphic design content as per the clients’ needs.
· Key Clients: Westin Automotive (7 months prior to full time hire), Welenco Water Well Technology, Rugged Rocks Off Road, Arc N Spark Welding, Dulcinea Farms, Applied Insights LLC, Pomona Pediatrics Medical Group, Meridian Group LTD, Janet Larrick Hair, Abiqua's Acoustic Café, American Finance House, Folk Music Center & Museum, Michael Schaffer Photography, Some Crust Bakery, Benjamin Fay Construction, Champipple Rock Band, New Horizon School, Racha Daboussi Real Estate, Pacific Surveys LLC, Desert Pineapple Clothing, Matt Furmanski, Moroccan Treasures Boutique, Shingleton Violas, Rainbow Serpent Boutique, Colour Concepts Printing.
Banks Power/Graphic Designer 08/2012 – 10/2016
· Conceptualized and designed print advertisements, illustrations, HR literature, catalog page layouts, sell sheets, signage, new product release, packaging design and production, and Image manipulation & retouching.
· Improved the Click-through Rate (CTR) from 0.01% to 2% by designing engaging animated digital banners.
Maglite/Graphic Designer 02/2002 – 11/2004
· Managed the entire graphic requirements for the marketing department. Designed successful in-store pallet displays and signage for the world’s largest retail chains.
· Designed packaging material suitable for 6 international markets and translated into 14 languages. Optimized the packaging and advertising material by designing and retouching key art.
· Designed advertising materials CD for national and international distributors. Rewrote copy and redesigned manuals.
Previous Roles: Art Director, Fiore & Freibergs Media Group | Art Director, Benham Advertising